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our story

pronunciation: / o-jay-tow /
meaning: the way, as in "to find a way"

Founded in 2020 on the pillars of high-functionality and deep design, ojeito was created to make our professional and personal lives noticeably easier. Designed in Portland, Oregon and Los Angeles, California and crafted in Tokyo, Japan, the brand prides itself on creative collaboration, partnering with the likes of FUTURA Laboratories, UNION LA and Tokyo, and CLOT. Close and meticulous attention has been paid to the brand’s craftwork: its bag silhouettes and materials are distinctly style-forward, formulated for those who appreciate smart aesthetics, while remaining ultra-pragmatic. Think: elevated, exacting creativity meeting a new level of wearable efficiency, conceived for the world’s nonstop pioneers, multi-taskers and creative venturers. As the world enters an unprecedented era of movement—and as the pace of remote work, freelancing, and roaming residencies increases—ojeito is positioned to meet the on-the-go needs of this changing world.

ojeito. a better way to carry.